Walmart Is Acquiring Plus-Size Fashion Brand Eloquii

On Tuesday, Walmart announced that it would be acquiring Eloquii. As the retailer continues to pursue the next generation of customers who favor shopping online versus heading to the nearest mall, it's plus-size start-ups like Eloquii, as well as ModCloth and Bonobos, both of which Walmart already owns, that appeal the most. "Walmart loves that the way we approach design, quality, fit, and fashion are brand non-negotiables [sic] and will always be at the heart of what we do," Eloquii wrote to its customers.

Fashion | Yahoo lifestyle